Clashing Causes of the Civil War essays

Clashing Causes of the Civil War essays When dissecting the causes of the American Civil War, so many historians try to simplify the driving forces that one cannot truly appreciate the powerful and complex reasons for this momentous struggle. The causes of the Civil War are many, and not easily defined, but broken up into the categories of economics, culture clash, the necessity of war itself, and morality. The economic causes of the conflict are far reaching. Charles Beard claims that the wars problems resulted not from slavery, as American voters shunned both the Liberty party and the Republican party when their primary platform was one of abolition, or even of states rights, because many times before in our nations history have individual states found major issue with national policy. Instead, he maintains that the Civil War was, in essence, a social battle between the growing industrial North and the diminishing plantations of the South. Since the industry in the Northeast was expanding, the agriculture in the Northwest was tied to the Northeast through transportation and manufacturing, and fertile lands available to farm in the South was steadily decreasing, the delicate balance of equality began to tip, and statesmen found it hard to hold onto the fragile peace. As a common saying of the time went, The planters were after all fighting against the census returns. Foreign trade with Northern industry expanded, the farming regions of the West complemented this booming industry, the flow of immigrants progressively increased, the Northern population rose, and the free labor system threatened to push south into the slavocracy. Large plantation owners couldnt handle the stress in their confined region working with slave labor on land which lost more nutrients each planting season. In response to this growing stress, Southerners began to blame Northerners. Jefferson Davis attacked the Free-Soil party of having no purpose in off...

GT3 essays

GT3 essays Specific Purpose: I wish to provide several facts about the 2004 Porsche 911 GT3. Thesis: The 2004 Porsche 911 GT3 is a high-performance sports car for sports car purists. The 2004 Porsche 911 GT3 is a high-performance sports car for sports car purists. Its a sports car for the sports car purist because its got everything you need, and nothing you dont. The 2004 Porsche 911 GT3 is a car that has been acclaimed as the Porsche for purists. A purist is someone who holds the performance of his or her car above all. A purist doesnt care about: A purist only cares about pure performance and performance in general. The GT3 differs from the other 911 models significantly. It is the product of half a century of Porsche involvement in motorsport. Porsches racecar engineers designed this vehicle with track use in mind. In order for a car to be successful on the track, if needs several key ingredients. It needs to be fast and agile. The GT3 meets these requirements with so much ease. In order it be fast and agile - The GT3 is a lightened version of the 911 Turbo. The back seat has been removed. The heavy AWD drive train has been replaced by much lighter RW drive system. The Interior was redesigned for a more simplistic look, and they used lightweight components to make up the equipment. All of these combine together for a terrific display of weight reduction, and the lighter the car, they less work the engine does to accelerate it. - In order to be fast. The 911 GT3 boasts a 3.6-liter, six-cylinder horizontally opposed engine, rated at 380 (SAE) horsep ...

International business Assignment Example | Topics and Well Written Essays - 3750 words

International business - Assignment Example This project covers all aspects of producing green cars. Starting with research, production of green cars and production of batteries the government wants to produce a network of battery charging stations throughout France. The government plans to provide 900 million Euros of the total investment announced in the form of state loans. By 2030 the green fuel car sector in France is projected to hold 27% of the market share and will be worth 15 billion Euros as per the ecology ministry projections (Boehm 2009). Thus, looking at these ambitious plans of the French government, France is the best country to collaborate with for hybrid car technology. China and France are completely opposite to each other as far as the cultural and institutional aspects are concerned. This difference is reflected in their management style also. Starting with the demographics, the population of China is more than 1.3 billion while that of France is around 63 million. Because of high population the Chinese government has made laws to restrict the growth and also generate a population which is hardworking and devoted. Thus, all people in China voluntarily seek for employment as unemployment is seen as a social stigma. In contrast to this, French people enjoy the social security provided by their government. Hence, they are more secure as far as unemployment benefits are concerned. This reflects in their way of working as they are not always driven by the need to keep their jobs. The basic difference between the two countries lies in their government set up. China is a socialist republic while France is a capitalist and democratic country. If we look at their religious and social setup, we can see that Chinese people are more religion oriented and also believe in taking care of old. Because of the vastness of population, there are many religions in China. The old generation of China is the responsibility of

INVESTMENT AND PORTFOLIO MANAGEMENT Assignment Example | Topics and Well Written Essays - 2000 words

INVESTMENT AND PORTFOLIO MANAGEMENT - Assignment Example The investor who prefers to bank his funds to generate a fixed ‘certain’ interest at the end of a term is the classic case of risk-averse individual while a casino gambler who bets against high ‘uncertain’ odds is at the other end of the spectrum (Pietersz, 2009). In scenario whereby an individual investment is assured of a  £500 return, in the uncertain situation, a bet is considered that with a toss of a penny, the individual can get  £1,000 or naught, while in the certain situation the individual will definitely receive the  £500. Although both situations have a guaranteed return of  £500, the uncertain situation has a 50 percent chance of garnering  £1,000 or nothing. Therefore, three possible scenarios emerge: Risk aversion is therefore a characteristic case of martingale effect whereby the most likely scenario is the investor risk-taker only gaining the original amount (Yates, 2009). In modern portfolio theory, risk aversion is calculated as the added subsidiary return an investor needs to admit supplementary risk, which is calculated through the standard deviation of the ROI or the square root of its variance (Baker, 2001). Modern portfolio theory established mean-variance efficient portfolios in a fixed time horizon that ignored future market movements hence not applicable to multi-period investment horizon. Sharpe (1964), Lintner (1965) and Mossin (1966) separately have been ascribed to establishing the Capital Asset Pricing Model (CAPM) model that was developed from Markowitzs (1959) exposition of the Modern Portfolio Theory (MPT) particularly the mean-variance model. The fundamental theory of the CAPM indicates that there is a linear link involving systematic risk, as measured by beta, and projected share returns (Brewton, 2009). The CAPM model endeavours to illustrate the linkage by applying beta to describe the differences involving the likely proceeds from shares and share portfolios (Laubscher, 2002, p.

Tesco. Ligeher Essay Example for Free

Tesco. Ligeher Essay Opening: Hallo, Ladies and Gentleman Thank you for inviting me to speak at this conference. It is a pleasure for me to be here today at the London School of Economics and it is great to see so many business students at one place. Introduction: My name is Sir Alen Iverson and I am the PR assistant at Tesco, the largest British supermarket chain. And today I would like to talk a little about retail market general. How it has developed the last couple of years. And I talk about Tesco’s current problems and finally I will comment on the company’s efforts to solve them taking the changing consumer behavior into consideration. I expect my presentation will last about 30 to 45 minutes Feel free to ask any questions, speculations or something that you cannot understand you might have during my presentation. The world and the  retailing is different from what it used to be. People wants bigger things now and that is the reason why we need to gather all the stores in one place. Shopping malls are the new today. All the small convenience stores cannot compete with the big shopping malls where you have the oppurtunity to shop all what you want. Many consumers do not have the time to run around from one shop to another to find what they are looking after, therefore the consumers prefer to shop in one big shopping mall. An example of a very successful retail outlet is Tesco. Tesco is a supermarket which contain pretty much everything you need. Tesco is gathering information about their customers through a club card, so if the customers change their way of buying Tesco will be first to know it. But you cannot knpw everything.. As the most of you probably know, then Tesc o had some of our worst years in history. In Januar we came out with a profit warning showing that we have hadlower profits as expected. Tesco’s shares have fallen 20 % and it has an expected loss of the market value of 5 billion pound sterling. After Tesco ´s many successful years we have changed our boss, CEO Chief Terry Leahy who had been CEO from march 1997 until march 2011. He made Tesco expand so much, that some thought of him to be â€Å"too successful† and he was criticised a lot because of this. The critics thought that he had forgotten to tighten the economics, and to keep focus on our driver’s values, which is Quality and Service. The new CEO is Philip Clark who ´s expected to get Tesco back on the right track. He will obviously be facing a long and hard task. We had an ill-fated price drop, which means that we went from being a quality store, to a discount store. This also meant that we did not live up to our costumers expectations. The consequences of this was that we decided to drop 182 of our branches. Then we could reconnect with the costumers and change our corporate culture. Another way that we thought we could make this possible was by introducing the new private label called Every Day Value. This would give the customers a chance to buy quality products for a reasonable price. Further more we opened a few bakeries in our stores to give the customers a better experience. Then we made some further research on our products, by asking our costumers what they thought of them, referring to design and colours. It turned out that our costumers thought our colours to be â€Å"too hard†. A result of this research was that we added softer colours of course. We at Tesco have received a lot of complaints from our customers referring to the lack of employees to give a better service and empty shelves. Thats why we ´ve planed to employ twenty thousand extra employees. So far we ´ve managed to employ an estimated 8000 new employees to improve the service and to avoid the empty shelves. In the year 2007 Tesco founded Fresh Easy in the United States of America. But Tesco should have waited. It was a really bad timing. Fresh Easy failed to take off and you could probably blame it on financial crises. Therefore we decided to shut it down. To solved these problems we have invested 150 million pounds in online shopping, which mainly is for selling non-food products. Then we made an app for the use on your phone. This will make it possible for you to shop from your phone, and go straight down to our stores and pick up our products, which of course is ready to go. By doing these things and keeping on we can now all ready see that our sales has increased by 1,3% and we will keep on investing in the stores on the United Kingdom market with about 1 billion pounds. In Tesco, we have chosen to make it possible for our customers to become members of the shop chain. That gives our customers benefits every time they shop in our stores and create loyalty to Tesco. And at the same time memberships give useful information about the shoppers purchase patterns. The weekday is very stressful for many people, so we need to make it easier to do the daily shopping. One option could be to use Internet based shopping to help the customers save time. In times where the number of smartphones are increasing, a free application that enable users to easily order product from the stores with a few finger clicks, would help people to save time and use their spare time for other useful things. One problem when you are shopping in a retail store is that you might end up in a long line. Most people shop at the same time of the day, that is, when they are getting home from work. That creates problems with long lines at the cash disk. To prevent all that wast of time waiting in line, you could install small cash disks with self-service to make the payment much faster for the busy customers. We have already seen self-service cash disks but in Tesco we think that self-service cash disk will be a part of the future shopping to a much higher degree. Finally, let me sum up the main points of my presentation on this subject: * How the retail market, the world and us customers has changed. * Tesco terrible 12 months and how we will solve the problems * Ideas of shopping in the future – E-business, but still physical stores I believe that we at Tesco have done a great job so far. But there is still a long way to go. If we want to keep on being one of the biggest companies in the world we have to keep on focusing on the constant changing culture and behaviour of our costumers. Every one of you is different and you all have different desires. We will make Tesco just the right shop for you! Thank you for listening and again my name is Alen Iverson and I hope you liked or join my speech. Thank you! [ 1 ]. http://en.wikipedia.org/wiki/Shopping_mall [ 2 ]. http://www.tesco.com/ [ 3 ]. http://en.wikipedia.org/wiki/Tesco_Clubcard and Tesco, Philip Clarke 1 (4:03) [ 4 ]. Tescos Terrible 12 Months [ 5 ]. Tescos Terrible 12 Months [ 6 ]. Tesco: Domestic Turnaround a Priority [ 7 ]. Tescos Terrible 12 Months [ 8 ]. Tescos Terrible 12 Months and Tesco: Domestic Turnaround a Priority [ 9 ]. Tesco: Domestic Turnaround a Priority [ 10 ]. Tesco: Domestic Turnaround a Priority [ 11 ]. Tesco, Philip Clarke 1 (4:03) and 2 (4:53) [ 12 ]. http://www.dailymail.co.uk/debate/article-2135553/The-self-service-checkout-The-site-new-middle-class-rebellion.html [ 13 ]. Tesco, Philip Clarke 1 (4:03) and 2 (4:53)

Slave to Man Essays -- Literary Analysis, Shakespeare

Sonnet 143 by William Shakespeare creates a patriarchal ideology constructing gender and women’s role in society supported by feminist criticism, which implements patriarchal woman, traditional gender roles, biological essentialism, othering, and sexage. By forcing women to be seen as biological creatures and/or insignificant objects with specific characteristics, a social construction is made. Instantly the typical patriarchal woman in traditional gender roles of â€Å"housewife† and â€Å"mother† is cast upon the main character in Sonnet 143. She has â€Å"internalized the norms and values of patriarchy, which can be defined, in short, as any culture that privileges men† (Tyson 85). The dark lady/mother is given the task to stay home and care for her child. She is shown as a nice wife who â€Å"runs to catch / One of her feathered creatures broke away,† taking care to watch the family bird or chicken while she â€Å"Sets down her babe, and makes all swift dispatch† (Shakespeare 143.1-3). She is given the task to chase after a bird, which seems to be in their house, showcasing she must be poor and in a lower class, making the impression that while the man is away, she is less privileged and must stay home with the child in untidy conditions. Furthering this scene is the fact that she is described as the sole caregiver to the child. â€Å"Traditional gender roles cast men as rational, strong, protective, and decisive; they cast women as emotional (irrational), weak, nurturing and submissive† which are seen in the relationships and characters of Sonnet 143 (Tyson 85). The speaker or child tries to gain attention from his mother or the dark lady. He wishes she would â€Å"play the mother’s part, kiss me, be kind† (Shakespeare 143.12). The child is acting as a d... ...ats women, whatever their role, like objects† (Tyson 91). She is nothing of value, besides pleasuring the young man; she is not even fit to be a successful mother. So the mother, who is seen as biologically the better nurturer, is therefore a bad caregiver since she has other duties that come before that of her child. Overall, the woman is showcased as obviously living a less-fulfilling life as the man, she is forced to take care of the child, abide to the speaker’s cries, and chase after the â€Å"feathered creature,† all in poor conditions, whiles the man has patriarchal control (Shakespeare 143.2). When seen as the dark lady she is nothing be a sex object, fulfilling his desires and pleasures. The speaker already has the education to write the poetry. Using his schooling, he illustrates that even though the woman holds his desire, he has power over her actions.

To what extent do Contemporary Sociologists see the Modern Family as a Haven from the Outside World?

Until recently, sociological studies of the family have concentrated upon the role of the family within society. Contemporary sociologists however have shown an increasing interest in the emotional relationships within the family unit. This is an important issue in sociology when looking at the role of the family, as the family is the only institution in society providing affection and emotional support. There is no other specialised unit that does this. Most sociological perspectives view the family as a haven, compensating individuals for the harsh, cruel and potentially psychologically damaging reality of the outside world. The view that the family is a haven is mainly from a functionalist perspective. Marxists agree to a lesser extent whilst feminists certainly oppose such views. There are traditional views on the family like that of Talcott Parsons', and critics of this view who view the family as a prison, such as Morgan, and feminist Anne Oakley. Perhaps the most famous theory of the family is the view held by functionalist sociologist Talcott Parsons. He argues that the family performs two roles, the primary socialisation of children, and the stabilisation of adult personalities therefore agreeing with the idea that the family is a haven from the outside world. He states that people have an inborn need to be loved and cared for and now traditional communities and kinship networks of the early 20th Century have given way to isolated nuclear families, people are more dependent on the emotional support within that family unit. Other functionalists support this view. Goode, for example, saw the family as being a place where a person could be treated as an individual compensating for the stresses of a non-personal modern society. Fletcher argued that a conjugal family was important as it depended upon emotional factors such as intimacy, closeness and intensity. Although the marriage rate is descending, the number of people choosing instead to cohabitate has increased. Few Marxists view the family as being a haven. Those that do, make a similar argument to functionalists. Hunt and Hunt, in their study â€Å"panacea for Capitalism† constructed the argument that love, and family, provides a panacea, a cure-all, for the harsh realities of a capitalist society. The family, being an institution that changes in response to other sections of society, would change with the development of capitalism, thus the family becomes more important to its members as capitalism develops. Dorothy Smith, also a Marxist views the family as a haven in which to be free from surveillance, a place to organise our own lives without having to follow rules laid down by someone else. Marxists who view the family as a haven argue that this is a challenge to capitalist society. The family is also viewed as a prison. Functionalist sociologist Morgan concentrated upon the dysfunctions of the family and found that two factors prevented the family from being a haven: Class differences within society means those who are well off can enjoy and take full advantage of what society has to offer. Those further down the social scale often find society opposing their interests. Life ends up as a struggle, which in turn leads to stresses and strains within the family. Morgan also argued that even within the family inequalities exist. Family members have their own interests and aspirations. â€Å"For whom is the family functional? † asks Morgan. It is usually the male head of the household who is well served by the functions of the family. Marxists also state that the family should not have to be seen as a haven from a capitalist society, that capitalism takes creativity and affection out of society, and steals away opportunities for personal growth. Barrett and McIntosh studied this in their work â€Å"The Anti-social family†. They developed the concept of familialism, the ideology that the family is a small, isolated, conjugal unit where the husband is the breadwinner, the wife a domestic goddess and the children as happy, smiley and well behaved. What advertisers term â€Å"the cornflake family† has been put upon a pedestal and advocated as the normal and proper way to live. Barrett and McIntosh argued that this could make the family a prison in that any member who does not â€Å"fit in† will be repressed, and that individual can in turn become psychologically damaged. Likewise, families who do not fit this ideology are seen as deviant and troublesome. Feminism tends to oppose the view of the family as a haven, choosing instead to see the family as a prison. The family is where women are oppressed and repressed. Within the family the woman is seen primarily as the housewife and mother, and in this environment men are given the control over women's sexuality and fertility. Within the family, gender roles are taught at a very young age and this spills out into society as a whole, reinforcing gender inequalities. According to feminists, the family is where women are placed under the threat of physical and mental abuse. Anne Oakley conducted a study, The Housewife and Housework. She views the family as a prison because of the nature of housework and its lack of status. Housework is monotonous, repetitive and relentless. It's a job that goes un-rewarded, unpaid, unseen and unappreciated. Men are able to escape this routine, and children are able to escape also. Domestic labour is seen throughout society as the feminine role. Leonard looks more at the ideology of the family and how women are socialised to accept their role. Women's magazines and television programmes are all geared towards romance and domestic issues like cooking. Leonard argues that the family is a prison and completely unequal in that the husband offers the minimum level of support to his wife and children whilst she provides a lifetime of unpaid housework, years of child rearing and exclusive sexual services. Marriage therefore does not turn out anything like the romance promoted by the media. Feminism has helped highlight many issues facing women within society, but perhaps one of the biggest issues feminists have highlighted is that domestic abuse and violence. This puts more emphasis on the family being a prison because those people living within this environment are far from the safety of a haven. There has been much difficulty in researching this because many women are too afraid to speak out. In conclusion, to a large extent, functionalists view the family as a haven because it provides stabilisation of adult personalities in order to cope with day-to-day life. However, if a family is dysfunctional then this can make the family a prison. Marxists do not see why the family should be seen as a haven, but agrees that the family is a panacea from a capitalist society, and at best a challenge to capitalism. Feminists on the other hand do not view the family as a haven in any way. They see the family as a place in which there are inequalities that cause the oppression of women. Indeed the family is also an environment that can be far from safe, where women, and children are at risk from abuse. Sociologists do recognise that families do vary and what may be seen as a haven by some may be far from the reality for others.

Acheulean technology Essay

The Oldowan technology is referred to as Mode 1, preceding the Mode 2 Acheulean technology. The latter implies that it is more advanced and more sophisticated than the former. Mode 1 technology only refers to simple hand tools which include choppers, scrapers, awls and woodworking tools. On the other hand, Mode 2 technology was the â€Å"retouched† and reworked Mode 1 tools. This ensures that their tools were more symmetrical making it effective and useful for its purpose It has been an argument on whether the ergaster was to be considered as a different taxon since some researchers claim that they feature â€Å"different† characteristics from other Homo taxons and also associates them as the direct ancestor of humans. KNM-ER 3733 and KNM-ER 992 are some ergaster specimen that were found. These specimens show no significant difference from other homo taxon to qualify it as a new species. Researchers still support Homo erectus as the closer ancestor of modern humans and that the ergaster are â€Å"H. erectus from Africa† The Turkana Boy was a significant find since it provides evidences of evolution of humans. By studying its morphology, scientists found out that the Turkana boy exhibits the possibility of having its own language and also how modern humans evolved traits from it. Bipedalism, brain volume, size of canines and inner ear bones are some features shared by Australopithecus and Homo sp. This suggests that they share a common ancestor. Works Cited http://www. archaeologyinfo. com/homoergaster. htm http://www. crystalinks. com/turkanaboy. html http://www. ecotao. com/holism/hu_austral. htm http://www. crystalinks. com/Oldowan. html

WWII on the Homefront essays

WWII on the Homefront essays Question: How were the majority of Americans affected on the Home Front? The majority of Americans were greatly affected on the Home Front. Almost every family lent out a father or brother to the army, and a mother or sister to the work force. Every one contributed all that that had and then some. Anything to bring the boys home. After the draft, the labor force in the United States was severely depleted. This was not a positive thing considering America was the furthest behind concerning war mobility. The government called on everybody who was able to contribute to the war effort. Women, minorities, immigrants, farmers, and other small-job holders took the place of the overseas men in the factories. By 1943 over 5 million women, and 40 million small-job holders had found themselves a new home in Americas war-time labor force. These people worked double time and under extreme conditions. Often seven days a week, three shifts a day with no breaks in between. But their hard-work paid off and soon America was out-producing any other Ally. However, these enormous sacrifices were not without consequences. With so many mothers working day-long shifts, many children were left unattended. Some roamed the streets. Others camped out inside local movie theaters for up to 10 hours a day until Mommy came and picked them up. The high-school drop out rate soared and juvenile delinquency was up by sixty percent. This forced the government to take action and provide day care and other social services. Although these times were increasingly difficult, especially after government rationing was enstated, Americans still seemed eager and willing to help. Children collected scraps of metal and rubber. People brought their grease to the butcher shop. Even Hollywood stars participated by encouraging people to purchase war bonds. One of the things that kept this fire burning within American homes was the occasional letter from Fa...

Greek and Roman essay essays

Greek and Roman essay essays As the Greek and Roman empires arose vastly throughout Europe, new ideas that would change the way the Europe and the world would handle things were spread across the globe. Changes in governmental policies, art, and philosophy influenced European culture, inducing future cultures to model their ideas and policies after the Greeks and Romans. The expansion of these empires encouraged cultural diffusion, blending the culture of the two empires into the land it conquered. Ancient Greece passed on a new form of government and governmental policies to European culture. The most important of these governmental policies is democracy. Democracy gave an equal vote to every man, under certain circumstances, on issues concerning the welfare of Grecian city-states. These circumstances limited the number of men that were able to participate in debates, leaving mainly wealthy landowners to run the government. The citizens that made up the democracy would settle issues such as choosing most government officials from the citizenry through a lottery and developed the idea of placing limits on the officials term. This original form of government has had a lost lasting affect on the European world, providing a basis for the governments of future civilizations to come. The Ancient Romans also passed on a form of governmental policies to European culture, but these policies differed from that of Ancient Greece. Although the power was not entirely in the hands of the citizens of Rome, they still had some power and decision making rights that would help shape the government. As in the Grecian democracy, male citizens participated in the Assembly, which could pass laws, elect magistrates, and declare war. No free discussion took place at Roman assemblies, and citizens could only approve or reject proposals presented by a magistrate, rather then present their own. Although this was a limited form of a government run by the people, it was ...

Juvenile Crime in the USA Research Paper Example | Topics and Well Written Essays - 1500 words

Juvenile Crime in the USA - Research Paper Example Its really sad to see youthful members of the society adopting violent behaviors and getting involved in criminal activities. There are many factors generate this problem; for examples: Media, Friends, and violent Video Game. However, many people agree that its start from home. Single Parenthood, Domestic violent and Child abuse, and bad parenting are some of major causes of juvenile crime and violence. "It is the tasks connected with the home that are the fundamental tasks of humanity ... if the mother does not do her duty, there will either be no next generation, or a next generation that is worse than none at all." (The 26th President of the United States, Theodore Roosevelt) Mother plays a crucial role in her child’s life. Mothers play the most part in raising the kids. Her role can be three quarters of parenting. Nevertheless, the role they play prior the birth. Nobody can substitute her. She bonded with her kids from the early days of pregnancy to a very late age. She teaches her kids the norms and right behaviors. Fathers role is complement to mothers role and yet very important. Father is the person whom the child admired and looks up to as an ideal. Fathers company gives the profound feeling of protection. Father is the one whom the son needs in life-school. From life experience, fathers usually want their sons and daughters to live better life than his. This research gives an overview of the history of family and home constrictions development in the last three centuries. It also includes statistics about the juvenile crime in the United States. This paper discusses how the violent behavior starts from home and the affects of Single parenthood, Domestic violent and child abuse, and Bad parenting. This research includes a survey among Miami Police Officers about this problem. Finally it concluded with some suggestions on how to prevent and protect the teens. Juvenile crimes started to catch the attention of the

Final Individual Share Performance Review Essay

Final Individual Share Performance Review - Essay Example The reason for choosing the company lies in the fact that it is one of the most well known financial companies in the UK. The report also recommends whether the nominal amount can be invested in Barclays for purchasing the shares and also sells it at the right time. Barclays Bank Plc. offers banking services to about 48 million customers and clients around the world by offering investing, lending and protecting their money. For more than 300 years it has worked as an expert in banking industry (Barclay, 2015b). Investing in Barclays is profitable as it aims at delivering return on equity to the customer, which is higher than the cost of equity (Barclay, 2015c). The future of the institution is based on the international banks, which has four core divisions such as Barclarcard, Personal and Corporate Banking, Investment Banking and Africa Banking (Barclay, 2015a). PEST analysis of banking industry in the UK is discussed henceforth, which helps in identifying the factors and may affect sustainability of Barclays Banks Plc. in the long run. The PEST analysis will help in determining whether the external environment will affect the business of Barclays, which will in turn reduce the rate of return on the investment of  £10,000. Political: The stability of UK government affects the business of Barclays to a great extent. Government interference is the key risk that can be encountered by the banking industry in the UK. Hence, like Barclays, other financial institutions such as HSBC and Morgan Stanley have the responsibility to abide by the rules that are formulated by the present government. Hence, the change in power has the ability to affect the business of the banks. Moreover, it is observed that the regulatory environment in the UK is unstable. The Basel rules based on the bank capital requires the banks to hold quality core tier capital equal to 10% of the assets, which is adjusted by risk (European Commission, 2015). Economic: The gross domestic